Apple's Real Invention: A Revolutionary Retail Experience

Apple's real invention is not really the Mac, iPod, iPhone and iPad but their almost obsession with the customer to make the whole process of buying an Apple product an unforgettable experience And I mean the Apple retail stores. There are 15 in Canada - 6 in the GTA! The experience is amazing - as different more a normal electronic store as black and white.
First you book an appointment on the internet for the store of your choice. A knowledgeable representative spends an hour showing you the Mac and telling you about the Apple philosophy.. It's fascinating!

At the end if you buy, the transaction is done right where you are sitting and your invoice is magically produced from underneath the table we are sitting at! No cashier, no wait and it's actually produced on the same machine that has been used to demonstrate.
Next you can bring your PC to them and they will transfer all your files and upload any extra software you might have - all in less than 48 hours guaranteed! So your machine is ready to be used when you get it home.
And when you go to pick up your purchase  - they offer to carry it to your car but if you choose - you are welcome to attend an a 1 hour instruction - at 6:00 pm every day - with the others that have purchased a machine.
And they offer a one to one instructional class - for $99.00 a year - you book an appointment and have one on one with an Apple tech for one hour - as many times in the year as you want at any Apple store in the world!
I have visited the store say 12 times - my wife double that and we have never waited more than 2 minutes before someone has apporachs us and asked - not what can I sell you - but how can I help you!
They want to to get the most out of your purchase and become a convert. Certainly I have!
This is the future of retail!